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Release attached
Panel Date Description
X-Ray of Latin America theatrical market Sept 26th
A detailed analysis of Latin America. Professionals will debate about what they are seeking, the benefits of producing in each region and the new trends of each market.
TV – Production and distribution in Latin America A detailed overview about news tendencies and a TV market analysis. What are the biggest international companies looking for? How does projects sale abroad? How to forge the co-production? It will be look either, how does TV companies presentations in the cinematographic market and this partner importance. Learn with the best professionals in this area how to development, wrap and sale project in different markets.
Partnership
Film and TV
Co-production with European companies
Sept 27th
European producers will talk about their experience of international co-production, what they seek in the latin american market, and why is it important to establish the partnership between Europe and other continents.
X-ray of Asian and European markets
An overview of different markets, professionals will debate about what they are seeking, the benefits of producing in each region and the new trends of each market.
Theatrical Market in America
Sept 28th
A complete panorama of American market, with a focus on how to forge successful co-production partnerships between latin American countries and the rest of the world. Professionals will debate about what they are seeking, the benefits of producing in each region and the new trends of each market.
X-ray of Brazilian Home Entertainment market
A detailed overview of the home entertainment market in Brazil. Professionals will analyze the current condition and the prospects to the future on Brazilian and foreign films. Professionals from the major home entertainment distributor companies will debate about the new trends and will show the great potential to audiovisual products on this window.
X-Ray Brazil: Theatrical (Distributors)
Sept 29th
Brazil is one of the greatest markets to audiovisual products. The growth and the technical improvement of Brazilian film industry encourages distributors to invest in national products, which become truly Hollywood blockbusters. Distributors will discuss the mechanism, benefits ad projections of these co-productions.
X-Ray Brazil: Theatrical (Exhibition)
Exhibutors will draw a market profile of theatres in Brazil. The debate will focus: the Brazilian consumer’s tendencies, market in the last three years and the national product placement. The actual market and the future projections of the film industry.
New Medias Sept 30th
A projection of the upcoming medias. New mobile phones skilled to video, new interactive television and digital formats, high-speed internet increase- all of these tecnologies present new medium to audiovisual content.
Mobile Content One of the newest and most promissing medium to audiovisual content, the mobile phone has become a profitable area. Get to know some examples that show how audiovisual products can use those benefits and its future projections.
Workshopde Marketing
Lançamento
Oct 3rd
Release Strategies and Marketing will be the main discussion on this day. What are the release strategies to foreign films in different countries? This interactive workshop will provide information and an analysis of successful and failure strategies, as well as show some new and unusual release strategies.
Format:
Participants will be split in groups and will create release strategies, guided by panelists. Presentation of each strategy.
Cinema: Media and Medium?
Product Placement and Releasing
Oct 4th
Major Studios already use product placement and merchandising to low production costs, bringing success to producers and advertisers. Product Placement is a profitable way of advertisement, becoming more usual with the new digital technologies.
Many have declared the end of 15" and 30" spots since the arrival of new medium and technology, like interactive television or TiVo. Some of the most effective ways of keeping the bond between advertiser and consumer is through product placement and merchandising. Get to know some successful examples of this mechanism and how it is the promise to the upcoming future.
Digital Pos-Production Workshop
Oct 4th
An afternoon dedicated to the newest innovations in digital pos-production. It will be a complete study of the pos-production techiniques, tape-to-film processes, the HD fomart and still will be an opened debate of new possibilities, facilities and advantages of digital pos-production within Brazilian productions. What are the benefits and losses of choosing between optical and digital pos-production? What effects it brings to the film and how it changes the final results?
Piracy
Oct 5th
The Digital Era has brought many benefits, but also great obstacles to audiovisual copyright. Piracy is increasing and becoming part of everyday life. Some of the most affected industries will discuss new ways of copyright protection and to fight against piracy.
Schedules are subject to change
