Sent: Wednesday, January 26, 2005 2:43 PM
Subject: Meeting Request in Berlin Film Festival 2005
Dear Sir/ Maddam,
July-August Productions Ltd. is an independent company specializing in
feature film productions. Since its establishment in March 2004, the
company considers to be one of the fastest rising production companies
in Israel. Over the last year July-August Productions produced three
television feature films. In addition, the company is currently
producing and developing several international feature films and
documentaries to be broadcasted in cinemas and TV worldwide.
The company is headed by Mr. Ratzkovsky and Mr. Gal-Raday.
Mr. Gal-Raday and Mr. Ratzkovsky will attend the Berlin Film Festival
over the 13th - 17th February and would welcome the opportunity to meet
with your company
representatives there to discuss optional co-productions we have to
If you or your company representatives find interest in meeting in
Berlin Please contact me to set a time and place.
Mrs. Hila Sharon
Tel: +972-3-7520203 ext. 0
Mail: mail(a)jap.co.il <mailto:firstname.lastname@example.org>
Featuring appearances by Julia Roberts, Billy Crystal, Michael Douglas, Milos Forman, George Lucas, Ron Howard, Jane Fonda, and many more, Dream Entertainment is pleased to announce the acquisition of the critically acclaimed theatrical feature documentary TELL THEM WHO YOU ARE.
Director Mark Wexler turns the cameras onto his father, controversial and acclaimed cinematographer, Haskell Wexler, and creates a portrait of a difficult genius and a son's path out of his shadow.
"Touching and perceptive" - Doug Cummings, Filmjourney.com
Venice Film Festival and Toronto Film Festival
US theatrical release this summer.
SCREENING AT THE BERLIN FILM FESTIVAL:
Cinestar 4 at 17:15 on February 11th
Cinestar 4 at 09:45 on February 14th
Also, Dream is proud to report that we have begun principal photography on EL MUERTO, our supernatural comic-book thriller starring Wilmer Valderrama (TV's That 70's Show), Joel Moore (Dodgeball: A True Underdog Story), and Colombian beauty, Angie Cepeda (Pantaleon y las Visitadoras). Footage will be available for viewing at our suite in Berlin during the European Film Market.
We would very much like to meet with you in Berlin to bring you up to date on these films, as well as our upcoming productions such as Monster Man 2 & 3. Also, with the recent acquisition of numerous titles from the prestigious Vine International library, Dream Entertainment now has a catalog of over 80 titles available for world wide rights. For a complete list, click here or go to www.dreamentertainment.net and click on "Films."
We will also be screening several completed films during the festival. Please see below for screening schedules, office/contact info and a meeting request form.
ALSO SCREENING IN BERLIN:
STRAIGHT INTO DARKNESS
action / thriller
* Arsenal 2 at 10:00 on February 12th
* CinemaxX Studio 14 at 15:15 on February 14th
Strikingly original and eerily compelling Los Angeles Times
Directed by Jeff Burr (Texas Chainsaw Massacre III)
* CinemaxX 6 at 11:10 on February 11th
* Dffb-kino at 11:30 on February 12th
Cast: Jeremy Sisto (Six Feet Under) and Bruce Davison (Runaway Jury, The X-Men)
A multi-millionaire goes on national television and offers $1,000,000 to the first man who can break the fast of four sexy party girls.
We look forward to seeing you all soon in Berlin!
Ehud Bleiberg Nolan Pielak
mobile: 1-310-384-6100 1-310-999-2866
Dream Entertainment Berlin office:
Grand Hyatt Hotel,
Club Floor Exec Suites
Marlene-Dietrich Platz 2
To schedule a meeting in Berlin, please send date/time requests to sales(a)dreamentertainment.net or fax to 1-323-655-5603.
Name: ____________________ Company: _____________________
Date ________________ Time: ______________
RADIO INTERVIEW 101
By Bryan Farrish
Why You Leave a Message
When authors or public speakers (i.e., clients) hire a PR firm or
promotion company for the first time, they are often taken aback
by the large number of "messages" that the firm leaves with radio
stations. The clients view the situation as, "Hey, why are you
just leaving messages, and not promoting me to them?!"
Well, there are several answers here. The first is: Messages
ARE promotion. What has happened is that the client assumed
that (1) the firm is not including the client's info in the messages,
and (2) that messages are of absolutely, positively, no use at all.
And let's not forget the "receptionist" factor (also known as the
"assistant" or "producer") factor: Anyone who thinks that
leaving messages with these folks (and thus warming them up to
the idea of having the client as a guest) is a waste of time has
obviously never had to work their way through business
situations in the past.
Suppose you loaned your next door neighbor $500. You did not
know him that well, and now you hear that he might be moving
out soon. You want your money back, so you knock on his door,
and you call, but no answer. So what do you do? You leave a
message. But wait.. why would you leave a message if
messages are so useless? Then, you hear he might be moving
out as soon as tomorrow, so you try again but can't reach him.
So you leave ANOTHER message. The chances of you getting
your money back are based on how many times he hears your
messages, of course.
But some clients still just don't like messages. Some PR firms
skirt this issue by changing the words "Left Message" to
"Pitched" (giving the impression that a phone conversation about
the client occurred,) or, by not putting the messaged-stations on
the report in the first place (waiting instead until there is
human-human contact), or, by not giving reports at all, and just
letting the client see the end results. The advantage to this is
that a client won't complain of all the messages, since the
messages are invisible. But the disadvantage is that the client
does not know what is going on with these stations either, or,
that the firm is doing any work at all.
Also hidden in some reports is the fact that many people
(especially at talk stations) are involved in the possible booking of
a single client. Matter of fact, if the client is a general-topic client,
there are some talk stations that have over THIRTY separate
hosts and producers (not to mention the assistants and
receptionists) that need to be pitched individually, by phone. But
on the report, it may only appear as "Left Message" for that
single station. This type of report is easy to read, but it does
make it look like there is less going on than there really is.
One client made our point for us; he said "I've booked myself
before, and I had a 70% success rate AFTER I GOT THEM ON
THE PHONE." Yes, of course... and how do you think he got
them on the phone?.... Messages! And that's how we do it.
Messages are especially important with the only non-visual
medium: Radio. Radio people work best with sound, and they
are just not going to react as well to visual press releases.
Depending on how much you are paying your firm, they might try
to reach each station once, or they might try twice (this would
cost twice as much,) or they might not try at all, as is the case
with some lower cost campaigns. With these, they just send a
Point is, the more attempts and messages that are left, the more
responses are obtained, and the more people are spoken to (as a
result of the messages.) And thus, there are more results.
Bryan Farrish Radio Promotion is an independent radio interview
promotion company. 310-998-8305 x95 or www.radio-media.com
Peppe D'Antonio and I are at the IFFR from January 28th till February 4th
and at the Berlinale from February 12-20.
Our mph numbers are:
Peppe D'Antonio : +39 338 69 70 631
Hanka Irma van Dongen: +31 630 736 716 (in Rotterdam) +39 338 66 12 660 (in
We look forward to meet you there.
Hanka Irma van Dongen
International Relations Manager
tel. +39 089 27 536 73
fax +39 089 25 711 25
Piazza S.Agostino, 16
84121 Salerno (Italy)