Screen International is delighted to announce its forthcoming European Box Office Forum, a new conference designed to analyse the figures in order to successfully locate the cinema audiences of the future. Find out:

• What are the most telling box office figures really saying to us?
• Is Europe in a perpetual admissions slump?
• Should a film’s success still be predicated on the opening weekend?
• What are the most reliable metrics for predicting and measuring film performance in Europe?
• Are Europe’s cinemas really just an elaborate marketing window for viewing movies at home?

The conference will evaluate the means by which Box Office figures are anticipated, analysed, reported and even hyped, providing an invaluable tool for those seeking a true measure of this huge yet complex market.

For information on discounts for group bookings and to register for this fast-selling event log on to: www.screendaily.com/boxoffice, or call our customer service team now on: Tel UK: 0845 056 7122 / Tel INT: +44 (0)20 7841 4805